Knowing the search trends is very important to be able to study and adapt to its target, in order to establish its content strategy and improve its SEO. It rises in the spring when the terraces open and the sun comes out, levels off in the summer, and then falls quietly into the winter. It seems to be consumed much less by the French. Next comes whisky, which is very similar to white wine, and then red wine. If we compare these four spirits, rum is clearly more searched for on Google than its competitors. The peak is at the end of the year, over the Christmas and New Year period. Seasonality of searchesДЄll alcohols, whether wines (red and white), whiskies and rums, show a very strong seasonal pattern. The other question that comes up most often is вЂњnon-alcoholic spiritsвЂќ, which shows that the French are also consumers of soft drinks. The вЂњSpirits for DummiesвЂќ booklet reinforces the idea that the French are looking to learn more about them. Internet users want to know about the alcohols made in France to consume locally and learn more about the countryвЂ™s know-how. Be careful, if you decide to put your bottle of white wine in the freezer to cool it down, donвЂ™t forget that wine can actually freeze! Top 3 questions about spirits asked to GoogleДЇor spirits, the most popular expressions are вЂњspirits in FranceвЂќ. They are interested in the processing and preservation of wine. The вЂњcan wine turn / freeze / expire?вЂќ question shows that the French are not so knowledgeable. Although the French are renowned for their habitual consumption of wine, they still seem to question the evils of alcohol consumption.ДЄnother question is the state of the grape drink. They wonder if having a drink will cause a stomach ache, muscle pain, cramps or gas. The French are afraid of the effects of wine. When you type вЂњcan it wineвЂќ into the search engine, this is what comes up first. 50% of major wine customers have purchased at least one recommended wine through Instagram or Facebook. 28% of French people on the networks follow a wine and spirits influencer.38% of wine buyers get information before making a purchase on websites and 37% on social networks.69% of online consumers spend more than в‚¬10 per bottle.The Sowine/Dynata barometer reveals that remote shopping has grown from 31% in 2019 to 46% in 2020. The year 2020 saw an increase in wine sales on the Internet. The coronavirus crisis has led to changes in French behaviour. What are the French most interested in regarding wine and spirits? When are the different alcohols typed into the search engine? Which sites can best stand out in the Google jungle? The place of digital in the wine sector As a wine or spirits brand, knowing the search trends of Internet users is essential to optimize your content strategy and SEO. It is now necessary to make a place for yourself on the web.

In 2021, the Internet and e-commerce will play an increasingly important role in the wine market. Trends in wine and spirits searches on Google in 2021

All i want for christmas google trends